at-at
Brand Identity
Jul 2025
Demande Spéciale delivers a comprehensive brand identity for architecture firm at-at, characterized by a restrained, modern aesthetic. The project centers on bold, clean sans-serif typography that contrasts against architectural floor plans, schematics, and structural photography. Utilizing a palette of neutral greys, pale yellows, and soft blues, the visual language incorporates elements of collage and precise grid alignment to communicate the firm's focus on structured spatial design. Techniques such as motion graphics, grainy textures, and clean vector typography are applied across both digital and physical touchpoints, including stationery, editorial posters, and branded merchandise. The identity highlights the firm's full name, atelier d'architecture approche totale, through modular logotypes and deliberate layout hierarchies that prioritize clarity and structural intent.
Artistic, Vertical, Clean, Minimalist
Typography
