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at-at: Brand Identity

Brand
at-at
Date

Jul 2025

Description

The brand identity for architecture firm at-at, developed by Demande Spéciale, centres on a clean, structural aesthetic that balances bold typography with architectural schematics. The project utilizes a restrained, muted color palette and grid-based layouts to establish a professional visual language across both digital and physical touchpoints. Dynamic motion sequences and static editorial compositions feature sans-serif typefaces alongside architectural photography, creating a cohesive, minimalist system. The identity extends into physical applications, including branded merchandise and printed materials, maintaining a consistent focus on geometric alignment and modular design principles.

Style

Artistic, Vertical, Clean, Minimalist

Techniques

Typography

Color
Jet Black
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