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Behind-the-scenes shot showing a photographer setting up a vibrant festival poster against a landscape backdrop next to a printed program on sky blue.

MAPP MTL Brand Identity 2021

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This image presents a behind-the-scenes view of the brand identity project for MAPP MTL. On the left, a person is seen adjusting a colorful festival poster suspended on a metal stand against a printed landscape backdrop inside a studio setting. On the right, a white printed program featuring typography and event details rests diagonally against a soft blue sky and cloud background. The composition highlights the integration of graphic design elements and festival branding materials. Photographed by Eliott Légaré with graphic design by Demande Spéciale.