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ProjectBrand Identity
Behind-the-scenes shot showing a photographer setting up a vibrant festival poster against a landscape backdrop next to a printed program on sky blue.

Brand Identity 2021

Associated creatives

Demande Spéciale
Demande SpécialeGraphic Design
Eliott Légaré
Eliott LégaréPhotography

Tags

festival posterpostermapp mtl postergraphic designprinted programprogram

Description

This image presents a behind-the-scenes view of the brand identity project for MAPP MTL. On the left, a person is seen adjusting a colorful festival poster suspended on a metal stand against a printed landscape backdrop inside a studio setting. On the right, a white printed program featuring typography and event details rests diagonally against a soft blue sky and cloud background. The composition highlights the integration of graphic design elements and festival branding materials. Photographed by Eliott Légaré with graphic design by Demande Spéciale.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Festivals & Events

Color

Jet Black (50%)
Cobalt (50%)

Background

Set-dressed

Context

Backstage / Behind the Scenes