Magda Butrym

Oct 2024

To mark a milestone anniversary, the Decade of the Rose 2024 campaign for luxury fashion house Magda Butrym presents a masterclass in modern editorial polish. This high-fashion endeavor leans into a sophisticated, minimalist aesthetic, grounding its visual narrative in the tension between saturated, evocative color and stark, deep shadow. Through the lens of photographer Vitali Gelwich, the campaign channels a sense of timeless elegance, utilizing a mix of precise studio strobe work and cinematic natural light to celebrate the brand's iconic floral motifs. Under the creative direction of Magda Butrym and bolstered by the sharp art direction of Maria Gajewska and Katarzyna Śledź, the project thrives on intentional contrasts—most notably the interplay of delicate crocheted lace against architectural leather, and vibrant red accents against brooding, monochromatic backgrounds. Model Malgosia Bela anchors the narrative, bringing a focused, refined demeanor that elevates the collection's structured outerwear and signature rosettes. With styling by Jakob Kjelgaard and meticulous grooming from Claire Grech and Min Kim, every frame reads as a deliberate study in texture and form. Set against both minimalist studio backdrops and the urban textures of Warsaw, the imagery successfully bridges the gap between commercial allure and high-concept artistry, firmly establishing the brand's enduring authority within the luxury fashion sector while maintaining a compelling, cohesive identity throughout every portrait.

Editorial, Vertical

Natural light

Luxury Fashion Houses, Fashion