Magda Butrym: Ready to Cruise Summer Campaign
Brand
Date
May 2025
Description
The Magda Butrym Ready to Cruise Summer Campaign presents a collection of swimwear and seasonal apparel through an editorial lens. Captured by photographers and videographers Tatiana and Karol, the series features model Paulina Kube in a sequence of coastal and rugged outdoor settings. Utilizing natural light and a focus on clean, organic textures, the campaign highlights the intricate details of the pieces, including floral fabric appliques, crochet headwear, and ribbed textiles. Makeup artist Sophia Kossada complements the visual narrative, which balances a serene, coastal atmosphere with the raw, earthy elements of rock and sand surfaces.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Context
Advertising Campaign
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