Magda Butrym

May 2025

Magda Butrym’s Ready to Cruise summer campaign captures a serene coastal aesthetic, foregrounding the brand's signature floral accents and intricate crochet knitwear. Photographed by Tatiana and Karol, the imagery leans into a raw, earthy palette, utilizing the rugged texture of stone cliffs and pebbled shores as a backdrop to the swimwear and resort-wear collection. The series features model Paulina Kube, with makeup artistry by Sophia Kossada. The visuals rely on natural light to emphasize the soft fabric details, from rosette appliques to open-work knit bonnets. The campaign prioritizes an editorial approach, balancing clean, minimalist silhouettes against the natural environment.

Editorial, Vertical, Clean

Natural light

Swimwear

Advertising Campaign