Magda Butrym: Magda Butrym Pre-Fall 2024

Jun 2024

The Magda Butrym Pre-Fall 2024 campaign presents a focused study in texture and silhouette within the luxury fashion sector. Shot against a stark, minimalist studio backdrop, the editorial imagery emphasizes the tactile qualities of the collection, from intricate crochet needlework and lace florals to structured black leather tailoring. Photographed by Tatiana and Karol with art direction by Katarzyna Śledź, the series leans into a clean, editorial aesthetic that prioritizes sharp lines and refined accessorising. The visual narrative highlights specific design elements like metallic hardware, glossy patent footwear, and sculptural knitwear, maintaining a consistent commercial lookbook sensibility throughout. Styling details, including hair by Sebastien Richard and makeup by Marianna Yurkiewicz, complement the modern, polished tone of the apparel. Production for the campaign was handled by Lukasz Dudek, featuring models Aneken Zaldivar and Elisa Nijman.

Editorial, Vertical, Clean

White Seamless

Lookbook