Magda Butrym: Magda Butrym Pre-Fall 2025

Jul 2025

The Magda Butrym Pre-Fall 2025 campaign presents a sharp, minimalist exploration of texture and silhouette. Captured by Tatiana and Karol, the collection imagery leans into a clean editorial aesthetic, utilizing a bright, high-key studio environment to highlight the structural complexities of the garments. The photography places a strong emphasis on tactile contrasts, pairing heavy leather and distressed materials with delicate lace and intricate crochet patterns. Featuring models Abuk Manyang Adeer, Gal Dahan, Olga Holinka, and Tara Falla, the series is anchored by a cohesive visual language of slicked-back hair by Pawel Solis and minimalist makeup by Marianna Yurkiewicz. Across both lookbook and commercial product imagery, the work maintains a focus on sculptural form, utilizing soft, diffused lighting to define the draping, ruching, and subtle hardware details that define the seasonal collection.