Magda Butrym

Jul 2025

The Magda Butrym Pre-Fall 2025 campaign presents a refined study in sculptural silhouettes and tactile craftsmanship. Photographed and directed by Tatiana and Karol, the series leans into a minimalist editorial aesthetic, utilizing high-key, clean studio lighting to emphasize the collection’s focus on volume, draping, and intricate textile detailing. Featuring models Abuk Manyang Adeer, Gal Dahan, Olga Holinka, and Tara Falla, the work highlights the interplay between structured tailoring and delicate artisanal elements like crochet lace and ruching. Hair styling by Pawel Solis and makeup by Marianna Yurkiewicz reinforce the polished, high-contrast imagery through sleek, pulled-back hair and a restrained beauty look. The campaign spans comprehensive lookbook portraits and detailed commercial product photography, grounding the high-fashion narrative in a crisp, monochromatic visual language.