McDonald's: The New McWings 2
Brand
Date
Jun 2025
Description
McDonald's introduces the latest iteration of their menu with The New McWings 2, a commercial campaign capturing a casual, relaxed dining moment. The spot features two individuals sharing a meal from the back of a pickup truck, emphasizing the accessibility of the product in an industrial outdoor setting. Developed by a creative team including Wieden+Kennedy Sydney, Akcelo, and Digitas Australia, the project utilizes live-action technique and natural light to maintain a clean, grounded visual aesthetic. The production was managed by Photoplay / Playtime and The Sweetshop Films, with sound design by Rumble and media planning by OMD.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Navy
Beige
Pure White
Background
Garage
Context
TVC / TV Commercial
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