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Brand
McDonald's
ProjectThe New McWings 2

McDonald's The New McWings 2 2025

Associated creatives

Wieden+Kennedy Sydney
Wieden+Kennedy SydneyAgency / Creative
OMD
OMDMedia
Akcelo
AkceloAgency / Creative
Digitas Australia
Digitas AustraliaAgency / Creative
Mango Communications
Mango CommunicationsRepresentation / Agent
Photoplay / Playtime
Photoplay / PlaytimeProduction
The Sweetshop Films
The Sweetshop FilmsProduction

Tags

two men eating chickentwo menmen eating chickenmcdonalds chicken wingschicken wings boxpickup truck tailgatetakeout food bags

Description

Two men sit together on the open tailgate of a white pickup truck, holding and eating fried chicken from McDonald's takeout boxes. Multiple paper bags with the McDonald's golden arches logo and drink cups are arranged around them in the truck bed. The setting appears to be an industrial or commercial outdoor space with large metallic structures in the background. The scene is shot with natural lighting and features realistic textures of clothing, food boxes, and the vehicle surface.