McDonald's: Surprize Fries - Bailey Smith
Brand
Date
Apr 2025
Description
McDonald’s engages athlete Bailey Smith for the Surprize Fries campaign, a vertical commercial produced for digital and mobile-first platforms. The film utilizes a direct-to-camera approach, pairing live-action footage with integrated animated AR elements to detail the promotional offering. Produced by Mint Films with agency DDB Sydney, the spot maintains a clean aesthetic, relying on natural light to capture the subject in an outdoor stadium setting. The execution leans into the platform-native vertical format, bridging the gap between sports personality and consumer brand communication through simple, direct messaging.
Style
Vertical, Commercial, Action, Clean
Techniques
Natural light
Industries
Color
Jet Black
Background
Sports Venue
Context
Social Media / Short Form Video
Associated creatives
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