McDonald's Surprize Fries - Bailey Smith 2025

Description

This vertical video features Australian rules footballer Bailey Smith speaking directly to the camera in front of empty green stadium bleachers and a brick wall. Above him, animated promotional AR elements display the McDonald's Surprize Fries branding and promotional text. He wears a dark grey tank top and has long blonde hair with a mustache, smiling as he talks about the campaign. Natural daylight illuminates the outdoor setting, creating clean and clear lighting conditions. The commercial piece was produced as part of the McDonald's Surprize Fries project with agency DDB Sydney and production company Mint Films.