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·Spring 2024 Ad Campaign

Model seated on a stone windowsill wearing a floral white blouse and grey trousers, holding a small bucket bag.

Model with long black hair wearing a patterned top and light blue pants holding a cream chain handbag

Model seated on stone staircase wearing patterned top and trousers with sneakers

Model wearing a multi-toned jacket and flowing white skirt inside a modern glass building with a city view.

Model in a black-and-white patterned jacket and white tights holding a black leather handbag near a large window

Model in beige trench coat holding monogram handbag standing before floor-to-ceiling windows overlooking a city

Model wearing an off-white zip-up jacket and matching trousers, posing with a small black crossbody bag against a large white column.

Model in striped white blouse and pink skirt holding monogram handbag inside a curved glass dome overlooking Paris

Woman with blonde curly hair sitting on a glossy grey floor wearing a black outfit and holding a brown shoulder bag

Woman in dark long-sleeve top and patterned skirt holding a black handbag inside a building with large windows.

Louis Vuitton Spring 2024 Ad Campaign 2024

About

Louis Vuitton sets a sophisticated tone for its Spring 2024 ad campaign, leaning into a refined aesthetic that bridges the gap between classic luxury and modern, urban readiness. Captured by photographer Tim El Kaïm, the series favors a clean, editorial minimalism that allows the precision of the house's latest silhouettes to take center stage. Under the creative direction of Nicolas Ghesquière, the visuals embrace soft, natural light to illuminate the intricate textures of quilted jumpsuits, checkered tailoring, and delicate floral prints, all while emphasizing the iconic craftsmanship of the brand's monogrammed handbags. The imagery features models Annemary Aderibigbe, Apolline Rocco Fohre, Grace Valentine, and Hejia Li, who navigate a curated selection of architectural backdrops in Paris. From expansive glass windows overlooking city skylines to the cool, grounding presence of stone ledges, the environment is deliberately understated, ensuring the focus remains on the interplay between structured garments and fluid, layered fabrics. With styling by Marie-Amélie Sauvé and grooming by Alexander Soltermann and Aya Murai, the campaign reads as an elegant portrait of the contemporary wearer. This fashion editorial campaign successfully balances the house's storied heritage with a sharp, forward-looking lens, resulting in a cohesive visual narrative that feels both timeless and impeccably current in its execution and commercial polish.