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BrandLouis Vuitton
ProjectSpring 2024 Ad Campaign
Model wearing an off-white zip-up jacket and matching trousers, posing with a small black crossbody bag against a large white column.

Louis Vuitton Spring 2024 Ad Campaign 2024

Associated creatives

Nicolas Ghesquière
Nicolas GhesquièreLouis Vuitton Women’s Creative Director
Tim El Kaïm
Tim El KaïmPhotographer
Annemary Aderibigbe
Annemary AderibigbeModels
Apolline Rocco Fohre
Apolline Rocco FohreModels
Grace Valentine
Grace ValentineModels
and Hejia Li
and Hejia LiModels
Marie-Amélie Sauvé
Marie-Amélie SauvéStylist
Alexander Soltermann
Alexander SoltermannHair
Aya Murai
Aya MuraiMakeup
Paris
ParisLocation

Tags

woman in white outfitwhite outfitwoman posingblack crossbody bagcrossbody bagblack bagwhite zip up jacketzip up jacket

Description

This image from the Louis Vuitton Spring 2024 ad campaign was photographed by Tim El Kaïm. A female model stands outdoors next to a prominent neoclassical stone column, wearing a matching off-white utilitarian zip-up jacket and ruched trousers. She wears a small black leather crossbody bag featuring gold hardware and a chain strap. Her hair is pulled back neatly, and her expression is direct and composed. The composition is vertical and relies on natural outdoor lighting against an architectural background.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Off-White (70%)
Jet Black (30%)

Background

Civic Building

Context

Advertising Campaign