Louis Vuitton

Oct 2023

The Louis Vuitton Ski Collection 2023 campaign masterfully bridges the gap between high-altitude performance and haute couture. Under the creative direction of Nicolas Ghesquière and Pharrell Williams, the project manifests a sleek, high-end editorial aesthetic that elevates winter sports gear into iconic fashion statements. Through the lens of photographer Ethan James Green, the campaign leans into a polished, cinematic atmosphere, utilizing a mix of natural light and precision studio strobe techniques to capture the crisp, cold textures of an alpine environment. Stylist Marie-Amelie Sauvé brings a curated edge to the collection, balancing technical puffer jackets and monogrammed ski goggles with tactile, plush shearling accessories that feel both rugged and refined. The imagery frequently employs a live-action technique, integrating high-resolution panoramic mountain backdrops with carefully placed artificial snow to craft a world that is at once immersive and hyper-real. By juxtaposing the deep, granular quality of fresh snow against the smooth, metallic hardware of branded luggage and eyewear, the campaign maintains a consistent, high-key visual language. This project succeeds in transforming functional winter apparel into an object of desire, grounding the aspirational luxury of Louis Vuitton within a sophisticated, contemporary landscape that feels as prepared for the slopes as it is for the front row of a runway show.

Commercial, Editorial

Luxury Fashion Houses, Fashion