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  • ·Louis Vuitton Ski Collection 2023 Backpack Campaign
BrandLouis Vuitton
Project'Ski Collection' 2023 Ad Campaign
A white Louis Vuitton monogram ski backpack dusted with snow against a backdrop of blue alpine mountains.

Louis Vuitton 'Ski Collection' 2023 Ad Campaign 2023

Associated creatives

Nicolas Ghesquière & Pharrell Williams
Nicolas Ghesquière & Pharrell WilliamsLouis Vuitton Creative Directors
Ethan James Green
Ethan James GreenPhotographer
Marie-Amelie Sauvé
Marie-Amelie SauvéStylist

Tags

louis vuitton ski backpacklouis vuitton backpackwhite technical backpackwhite backpackmonogram backpackski backpack

Description

A product campaign photograph for the Louis Vuitton Ski Collection 2023, captured by photographer Ethan James Green. The hero subject is a white technical backpack featuring the signature LV monogram, trimmed with black detailing and blue zipper pulls, resting on a fresh layer of snow. In the background, sharp blue and white alpine mountain peaks rise under bright, cool-toned lighting.

Style

Horizontal, Commercial, Cool, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Pure White (70%)
Jet Black (30%)

Background

Mountain

Context

Advertising Campaign