Loro Piana: Villa Giulia

May 2024

Loro Piana explores refined elegance in the Villa Giulia project, a fashion campaign that captures a series of outdoor portraits in a classical garden setting. Shot by photographer Paolo Zerbini, the series leans into an editorial aesthetic defined by warm, earthy tones and soft natural light. Styling by Jéssica Falcão highlights textures through ribbed knitwear, tailored trench coats, and neutral-toned separates, while hair styling by Luigi Morino maintains a relaxed, clean look. Model Johanna Defant appears throughout the campaign, framed against stone architecture and lush greenery in a sequence that emphasizes a polished commercial feel with an analogue film quality.

Editorial, Vertical, Warm

Natural light, Analogue / film

Advertising Campaign, Lookbook