Loro Piana

May 2024

The Villa Giulia campaign for Loro Piana translates the brand's heritage of fine materials into a series of editorial portraits. Photographed by Paolo Zerbini, the project grounds the luxury fashion collection in a serene, garden-focused setting, utilizing natural light and warm color grading to emphasize the tactile quality of knitwear and tailored outerwear. Fashion styling by Jéssica Falcão and hair by Luigi Morino define the aesthetic, featuring model Johanna Defant in a palette of olive, camel, and earth tones. The imagery leans into a refined, analogue-inspired look, contrasting textured knit garments with weathered stone architecture and lush foliage to maintain a consistent visual narrative across the collection.

Editorial, Vertical, Warm

Natural light, Analogue / film

Luxury Fashion Houses

Advertising Campaign, Lookbook