Loro Piana: Resort 2025 Campaign
May 2025
The Loro Piana Resort 2025 campaign explores the intersection of high-end tailoring and elemental coastal landscapes. Shot on location by photographer Annemarieke Van Drimmelen, the editorial series leans into a natural, grounded aesthetic, utilizing golden hour light and dappled shadows to emphasize the fine textures of the collection. Creative direction by Thomas Persson guides the visual narrative, which centers on relaxed silhouettes staged against weathered rock formations and dark volcanic sand beaches. Fashion editor and stylist Aleksandra Woroniecka works with a palette of soft creams, earthy tans, and muted neutrals, allowing the materials to catch the light in a cinematic fashion. Casting by Piergiorgio Del Moro features models including Malick Bodian and Elias Monstrey, whose presence enhances the collection's refined, organic mood. The series incorporates techniques such as analogue film and grainy textures to create a cohesive, atmospheric exploration of luxury in motion.
