Loro Piana
Resort 2025 Campaign
May 2025
The Loro Piana Resort 2025 campaign explores the intersection of high-end tailoring and elemental, rugged landscapes. Captured by photographer Annemarieke Van Drimmelen, the series features models Elias Monstrey and Malick Bodian positioned within coastal settings that emphasise natural textures—from volcanic rock formations to expansive, sandy shorelines. The visual narrative relies on natural light, frequently utilising the warm tones of golden hour and dappled sunlight to highlight the fine fabrication and refined silhouettes of the collection. Creative director Thomas Persson and fashion editor Aleksandra Woroniecka lead the project, establishing a cinematic mood that prioritises organic, grounded compositions. The imagery is marked by earthy tones and a clean, atmospheric aesthetic, occasionally utilizing analogue film techniques to deepen the sense of scale and materiality. Casting director Piergiorgio Del Moro, hair stylist Diego Da Silva, and makeup artist Sandrine Cano Bock complete the core creative team, ensuring a cohesive, minimalist look that mirrors the serenity of the environment.
