Loro Piana

May 2026

The Loro Piana Resort 2026 campaign represents a masterclass in quiet luxury, effortlessly blending the brand's heritage of artisanal textiles with an evocative, earth-toned visual narrative. Under the expert creative direction of Thomas Persson, the campaign leans into a sophisticated editorial aesthetic, placing the collection within rugged, sun-drenched landscapes that ground the high-fashion garments in organic reality. Photographer Annemarieke Van Drimmelen captures this tension between softness and the elements through a lens that prizes natural light, allowing the intricate weave of linen jumpsuits and tactile tunics to take center stage. The styling by Aleksandra Woroniecka emphasizes a clean, minimalist silhouette, while subtle grooming contributions from hair stylist Diego Da Silva and makeup artist Fulvia Farolfi maintain a polished, neutral intensity across the portraits. Featuring models Ida Heiner, Just Verhoeff, and Selena Forrest, the imagery oscillates between intimate portraiture and expansive landscape photography, utilizing the interplay of granite boulders, desert cacti, and coastal stone to create a visual rhythm that feels both timeless and grounded. This lifestyle-focused approach avoids unnecessary ornamentation, relying instead on the inherent quality of the materials and the deliberate, structural composition of the frame. By stripping away the noise, the campaign highlights the sensory experience of the fabric, ensuring that every piece feels like an extension of the rugged, serene environments in which it is situated.

Lifestyle, Editorial

Natural light

Luxury Fashion Houses, Fashion, Fashion