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·Loro Piana Holiday 2025 Campaign

Model standing in a wood-paneled library wearing a textured beige cardigan and dark pleated trousers for Loro Piana.

Model leaning against a large wooden arched door wearing a beige jacket and brown trousers for Loro Piana

Man wearing a grey wool suit and hat leaning against an open wooden window inside a wood-panelled room.

Man wearing a brown cable knit sweater and jacket standing outdoors in front of a traditional wooden building.

Model wearing a long camel coat and turtleneck standing against a rustic wooden door in warm sunlight.

Model wearing a matching knit sweater and trousers seated in a library interior with wooden bookshelves

Model wearing a textured brown beret and camel jacket against a dark interior background

Model wearing textured brown wool coat and matching pillbox hat standing in a warm-lit workshop interior.

A model wearing black winter ski apparel carries skis across their shoulder against a snowy white background.

Model wearing a fuzzy hooded coat and matching hat against a snowy white background for Loro Piana Holiday 2025 Campaign

Model wearing dark knitwear, ski goggles, and beanie holding wooden skis against a pale sky background

Model wearing a winter coat and knitted hat standing next to a dark horse in a snowy landscape

Model wearing textured floral jacket and matching pillbox hat posing near rustic wooden architectural elements.

Close-up portrait of two models wearing winter layers, including a patterned scarf and dark cap, photographed for Loro Piana Holiday 2025.

Loro Piana Loro Piana Holiday 2025 Campaign 2025

About

Loro Piana’s Holiday 2025 campaign explores the intersection of heritage craftsmanship and winter serenity. Photographed by Annemarieke Van Drimmelen, the series channels an intimate, scholarly aesthetic, transitioning between the warmth of wood-paneled libraries and the raw, expansive landscapes of a snowy terrain. Fashion styling by Aleksandra Woroniecka emphasizes tactile luxury, highlighting rich knits, shearling, and tailored outerwear through a subdued, earthy color palette. The editorial visuals leverage analogue film techniques and natural light to deepen the atmospheric quality of each portrait. Casting, directed by Piergiorgio Del Moro, features models including Aivita Mūze, Awar Odhiang, Elias Monstrey, Hejia Li, Mathilda Gvarliani, Penelope Ternes, and Yoesry Detre.