Loro Piana
Loro Piana Holiday 2025 Campaign
Oct 2025
Loro Piana’s Holiday 2025 campaign leans into a quiet, scholarly aesthetic, juxtaposing the brand’s signature knitwear against rustic library interiors and snow-swept outdoor landscapes. Photographed by Annemarieke Van Drimmelen, the series channels a tactile, intimate mood through an earthy color palette and careful use of natural light. Fashion editor and stylist Aleksandra Woroniecka emphasizes the collection’s focus on material quality, layering shearling coats, textured wool trousers, and heavy-gauge knits. The campaign features casting by Piergiorgio Del Moro, with a cast including models Aivita Mūze, Awar Odhiang, Elias Monstrey, Hejia Li, Mathilda Gvarliani, Penelope Ternes, and Yoesry Detre, capturing a refined, artisanal winter narrative.
Editorial, Vertical, Clean
Natural light
Luxury Fashion Houses
Advertising Campaign
