Loro Piana

Oct 2025

The Loro Piana Holiday 2025 campaign explores a narrative of quiet luxury through a series of editorial portraits. Photographed by Annemarieke Van Drimmelen, the imagery shifts between intimate, wood-paneled interiors and expansive, snow-covered landscapes, highlighting the tactile qualities of the collection's heavy knits, wool outerwear, and shearling accessories. With fashion styling by Aleksandra Woroniecka, the campaign utilizes a palette of warm earth tones and neutral hues, often framed by rustic architecture or natural light. Casting directed by Piergiorgio Del Moro, the project features models Aivita Mūze, Awar Odhiang, Elias Monstrey, Hejia Li, Mathilda Gvarliani, Penelope Ternes, and Yoesry Detre, grounding the winter aesthetic in a refined, atmospheric mood that leans into analogue film techniques.

Editorial, Vertical, Clean

Natural light

Luxury Fashion Houses

Advertising Campaign