Loro Piana

Sep 2025

Loro Piana redefines the intersection of heritage and pastoral elegance in the Loro Highlands Fall 2025 ad campaign, a sophisticated visual narrative that pays homage to traditional country living. Through the lens of photographer Alasdair McLellan, the campaign leans into a refined equestrian aesthetic, casting model Edie Campbell and her castmates against the expansive, verdant backdrops of Scotland and Gloucestershire. The imagery masterfully blends high-end luxury fashion with the rugged authenticity of the outdoors, utilizing soft natural light to bring out the intricate textures of quilted jackets, corduroy-collared coats, and premium wool tailoring. By weaving together intimate portraits and sweeping landscape shots, the creative direction captures a quiet, serene mood that elevates functional riding gear into the realm of timeless editorial style. The use of cinematic framing and natural light techniques highlights the tactile quality of suede, leather, and tweed, creating a cohesive visual language that feels both grounded and aspirational. This capsule collection does not merely present garments; it invites the viewer into a pastoral lifestyle where structure meets the spontaneity of nature. With its earth-toned color palette and focus on heritage-inspired craft, the campaign remains a definitive study in modern luxury, proving that the brand’s signature refinement finds its most authentic expression in the wild, open fields of the Highlands.

Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion