Loro Piana

Sep 2024

Loro Piana presents the Loro Denim 2024 capsule collection, a range that emphasizes the textural contrast between raw dark denim and plush knitwear. The campaign features photography by Alasdair McLellan, with casting directed by Piergiorgio Del Moro. Shot with a focus on editorial warmth, the imagery highlights the interplay between coarse, deep indigo denim tailoring and layered knit turtlenecks, plaid vests, and neutral accessories. Styling by Aleksandra Woroniecka leans into earthy tones and rustic, tactile environments. The campaign features models Angelina Kendall, Achille Genet, and Nicola Macchi in both indoor, studious settings and outdoor park compositions characterized by soft, natural light.

Editorial, Vertical, Warm

Luxury Fashion Houses

Advertising Campaign