Loro Piana
Loro Denim 2024 Capsule Collection
Brand
Date
Sep 2024
Description
Loro Piana introduces the Loro Denim 2024 Capsule Collection, an editorial campaign captured by photographer Alasdair McLellan. The series emphasizes a tactile exploration of indigo and charcoal hues, set against rustic, textured environments that ground the collection in a studious, intimate atmosphere. With fashion styling by Aleksandra Woroniecka and casting by Piergiorgio Del Moro, the project features models Angelina Kendall, Achille Genet, and Nicola Macchi. The imagery utilizes soft, directional natural light and earthy tones to highlight the interplay between raw denim tailoring and plush knitwear, leaning into a moody aesthetic.
Style
Editorial, Vertical, Warm
Industries
Luxury Fashion Houses
Context
Advertising Campaign
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