Loro Piana: Into the Wild 2024
Brand
Date
Oct 2025
Description
Loro Piana showcases its latest collection through the Into the Wild 2024 commercial campaign. The film features a series of outdoor expeditions set against mountainous landscapes and dense forests, highlighting the brand’s knitwear and hiking gear in a natural environment. Produced by Partner Films, the campaign utilises drone footage to capture sweeping aerial perspectives of rocky peaks and remote trails. The narrative follows a group traversing wooded paths on mountain bikes and navigating calm lakes by canoe, with a visual aesthetic defined by raw, earthy tones and live-action technique.
Style
Horizontal, Commercial, Earthy, Raw
Techniques
Drone footage
Industries
Color
Espresso
Forest Green
Jet Black
Background
Forest
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.