Loro Piana: FW23
Brand
Date
Nov 2025
Description
The Loro Piana FW23 campaign explores a narrative of quiet connection, captured through a live-action film that follows a group of friends navigating a residential setting. The visuals center on the collection's layered knitwear and autumn outerwear, emphasizing the tactile quality of neutral and earthy tones. Produced by Partner Films New York, the campaign utilizes natural light to highlight the weight and drape of the garments. The project leans into a candid, observational aesthetic, focusing on movement and soft interactions as the subjects transition from outdoor stone staircases to interior spaces.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Camel
Chocolate
Off-White
Background
Residential Building
Context
Advertising Campaign
Associated creatives
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