Loro Piana: FW23

Oct 2025

Loro Piana’s FW23 campaign focuses on the tactile materiality of the collection’s outerwear and knitwear. Shot in a documentary style, the film captures a series of interactions between models, moving from an outdoor garden setting into a private residential space. The project leans into a natural documentary aesthetic, utilizing natural light to emphasise the depth and texture of wool and leather materials. The cinematography remains grounded, prioritising a lived-in atmosphere over high-gloss production values through a combination of desaturated tones and a grainy, filmic finish. Produced by Partner Films, the campaign maintains a consistent narrative thread across the transition between exterior and interior environments.

Documentary, Horizontal, Desaturated, Grainy

Natural light

House

Advertising Campaign