Loro Piana: FW22
Brand
Date
May 2025
Description
Loro Piana’s FW22 campaign centers on a collection of luxury outerwear, highlighting heavy coats and textured knitwear. The cinematic production, managed by Consulate and Hest Inc, features a series of live-action portraits and wide-angle shots captured within rugged coastal landscapes and dense woodland environments. The project leans into an organic outdoor aesthetic, utilizing natural light and lens flare effects to ground the imagery in a golden hour atmosphere. The visual narrative emphasizes the tactile nature of the brand's fabrics through close-up framing, maintaining a sophisticated perspective on seasonal layering.
Style
Horizontal, Cinematic, Warm, Golden Hour, Lens Flare
Techniques
Natural light
Industries
Background
Rocky Coast
Context
Advertising Campaign
Associated creatives
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