Loro Piana: Denim Capsule 2024
Brand
Date
Oct 2025
Description
Loro Piana presents the Denim Capsule 2024 collection, captured in a campaign that highlights the interplay between academic environments and premium textile construction. The film leans into a collegiate aesthetic, placing young talent within historic stone architecture and manicured campus landscapes. The production, handled by Partner Films Paris, employs natural light and a warm, muted color palette to emphasize the tactile quality of the collection, which pairs denim outerwear with wool knitwear and tailored trousers. Through a series of candid, leisurely sequences, the project blends cinematic pacing with a nostalgic tone.
Style
Horizontal, Cinematic, Warm, Nostalgic
Techniques
Natural light
Industries
Color
Navy
Camel
Charcoal
Background
House
Context
Advertising Campaign
Associated creatives
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