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ProjectBrand Identity
Posters pasted on a city storefront featuring blue and pink graphic designs with bold typography.

Brand Identity 2024

Associated creatives

MAKE
MAKEGraphic Design
Fedrigoni
FedrigoniPaper

Tags

poster designpostersgraphic designtypographyblue and pink postersbrand identity

Description

A grid of vibrant blue and pink posters is wheat-pasted across the exterior glass storefront of a building, forming part of a brand identity project for the London College of Communication. The posters feature bold uppercase typography with phrases such as be here now, find your focus, and trust the journey, paired with abstract dark organic shapes. Additional distressed poster fragments are visible on the surrounding teal panels and dark surfaces. The urban street setting includes a paved sidewalk and stone architectural details at the base of the building facade.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Industries

Digital Media & Publishers

Color

Royal Blue (50%)
Blush (40%)

Background

Retail Storefront

Context

Advertising Campaign