Loewe

Jan 2025

The Loewe SS25 campaign is an editorial fashion series captured by photographer David Sims. The imagery leans into a grounded, outdoor aesthetic, framing the collection against misty woodland settings, sparse vegetation, and rocky terrains. The visual language emphasizes tactile textures through a combination of clean composition and atmospheric, diffused natural light. Featuring fashion styling by Benjamin Bruno, the campaign highlights the brand's latest silhouettes, ranging from tailored structured suiting to voluminous floral prints. Set design by Poppy Bartlett reinforces the earthy tone of the collection, while production by Gemma Soriano facilitates the consistent use of raw, outdoor environments. The project is finished with a deliberate, desaturated color palette and organic framing that aligns with the season's focus on luxury accessories and apparel.

Editorial, Vertical, Earthy

Natural light

Luxury Fashion Houses

Advertising Campaign