Loewe: SS25

Brand

Loewe

Date

Jan 2025

Description

The Loewe SS25 campaign is an editorial series captured by photographer David Sims, focusing on the intersection of luxury fashion and rugged natural landscapes. Featuring a mix of portraiture and product shots, the collection highlights structural tailoring, voluminous silhouettes, and leather accessories against outdoor settings ranging from misty woodlands to rocky outcrops. Styling by Benjamin Bruno leans into textures and earthy palettes, while set design by Poppy Bartlett provides a raw, grounded backdrop for the pieces. The production, managed by Gemma Soriano, utilizes natural light and a clean, atmospheric aesthetic to emphasize the interplay between form and environment.

Style

Editorial, Vertical, Earthy

Techniques

Natural light

Industries

Luxury Fashion Houses

Context

Advertising Campaign