Loewe: SS24 Prêt-à-porter Collection

Mar 2024

Loewe presents the SS24 Prêt-à-porter collection, a series of studio-based lookbook portraits capturing the season's silhouettes through a minimalist lens. Photographed by Lala Serrano, the images feature models including Estrella Gomez, Gao Qi, Prency Dedha, and Sarah Brown. The collection highlights the tactile qualities of the garments, from chunky knits and layered tailoring to pleated drapery. Each frame utilizes a clean, high-key studio aesthetic and soft lighting to foreground the construction of the pieces, accompanied by bold, centered typography. The series is defined by its editorial approach, maintaining a consistent, refined visual language across the entire collection.

Editorial, Vertical, Minimalist, Clean

Soft Light

White Seamless

Lookbook