Loewe

Mar 2024

Loewe presents its SS24 Prêt-à-porter collection, a series of studio-based lookbook imagery captured by photographer Lala Serrano. The series leans into a minimalist aesthetic, utilizing a solid white seamless background to place focus on garment texture and tailoring. Models Estrella Gomez, Gao Qi, Prency Dedha, and Sarah Brown anchor the collection, showcasing a range of silhouettes that transition from chunky knit capes and layered sweaters to pleated dresses. The imagery, defined by clean, soft-light studio photography, emphasizes a high-key approach that highlights the material details of each piece, from the gold-button hardware to leather handbags. The consistent inclusion of bold serif typography serves as a key visual element across these vertical-format editorial assets.

Editorial, Vertical, Minimalist, Clean

Soft Light

Luxury Fashion Houses

White Seamless

Lookbook