Loewe

Mar 2024

Loewe presents its SS24 Prêt-à-porter collection, captured through a series of studio lookbook portraits and editorial imagery. The collection highlights architectural silhouettes, from layered knitwear and pleated dresses to oversized capes, documented with a focus on tactile detailing and minimalist composition. Photographed by Lala Serrano, the work utilizes clean, high-key studio lighting against a consistent white seamless backdrop. The visual direction leans into a minimalist aesthetic, punctuated by bold serif typography that anchors each frame. Featuring models Estrella Gomez, Gao Qi, Prency Dedha, and Sarah Brown, the imagery maintains a uniform, vertical presentation that highlights the garment textures and seasonal tailoring.

Editorial, Vertical, Minimalist, Clean

Soft Light

Luxury Fashion Houses

White Seamless

Lookbook