A solitary figure walking away down a dusty country road under a bright sky, casting a long shadow.

Model in silhouette wearing a dark sleeveless top and light skirt against a plain white background for Loewe SS24

Model wearing a colourful printed coat walking down a long asphalt road flanked by open fields and utility poles under a pale sky.

Model with long brown hair wearing a black leather jacket and white pants against a grey background

Woman in dark coat leaning against a pale brick wall next to a rusted white wheel prop outdoors.

Long-haired person sitting in an armchair wearing a cable-knit sweater and wide trousers.

Model standing in front of a white brick outbuilding wearing a dark structured coat for Loewe SS24

Model standing outdoors framed in a dark window view wearing a black jacket and tan trousers against a green field and blue sky.

Model seated on a wooden chair wearing a dark leather jacket and light wash jeans against a blue gradient background.

Model wearing a dark leather jacket with light stripes over a textured black shirt and denim jeans against a pale blue background.

Loewe SS24 2024

About

The Loewe SS24 campaign presents a series of fashion editorials that examine the sculptural forms and textured textiles of Jonathan Anderson's latest collection. Moving between expansive rural landscapes and restrained studio environments, the work leans into an editorial aesthetic characterized by a distinct analogue film grain. Photographer Valentin B. Giacobetti captures the collection through a documentary-style lens, utilizing natural light to emphasize both the architectural lines of the garments and their tactile details. Creative director Sarah Bassett orchestrates the visual narrative, which balances minimalist, clean-lined portraiture with the raw, atmospheric backdrop of agricultural land. The project highlights a progression of styles ranging from vibrant, multicolored prints to classic leather outerwear.