Loewe: SS24

Jun 2024

The Loewe SS24 campaign presents a series of fashion editorials that examine the sculptural forms and textured textiles of Jonathan Anderson's latest collection. Moving between expansive rural landscapes and restrained studio environments, the work leans into an editorial aesthetic characterized by a distinct analogue film grain. Photographer Valentin B. Giacobetti captures the collection through a documentary-style lens, utilizing natural light to emphasize both the architectural lines of the garments and their tactile details. Creative director Sarah Bassett orchestrates the visual narrative, which balances minimalist, clean-lined portraiture with the raw, atmospheric backdrop of agricultural land. The project highlights a progression of styles ranging from vibrant, multicolored prints to classic leather outerwear.

Editorial, Vertical, Clean

Analogue / film, Natural light

Advertising Campaign