Loewe

Jun 2024

Loewe’s SS24 campaign presents a series of fashion editorials that explore the interplay between sculptural apparel and natural, rural landscapes. Designed by Jonathan Anderson and captured through the lens of photographer Valentin B. Giacobetti, the project features a mix of expansive, outdoor documentary-style compositions and restrained, clean-lined studio portraits. With creative direction from Sarah Bassett, the imagery leans into a contemplative, editorial aesthetic. The campaign utilizes a deliberate analogue film grain and soft, natural light to underscore the collection’s focus on texture—ranging from heavy cable-knit and structured leather to vibrant, abstract prints. The work bridges domestic, indoor environments with vast, desaturated agricultural settings, emphasizing both the architectural form of the garments and the minimalist composure of the subjects.

Editorial, Vertical, Clean

Analogue / film, Natural light

Luxury Fashion Houses

Advertising Campaign