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Woman wearing a yellow jacket and holding a black handbag against a dusk skyline backdrop for a Loewe campaign
Woman wearing dark top and denim carrying a brown leather shoulder bag against a blurred residential building exterior
Giselle seated cross-legged on a dark teal leather armchair holding a dark brown Loewe Puzzle bag against a yellow wall.
Woman in black outfit jumping while holding a black handbag against a patterned pink wall and carpet
Woman with long dark hair wearing a yellow top next to a black leather handbag against a pink patterned backdrop with LOWE text above
Giselle Uchinaga walking down a city street wearing an olive green dress and white boots carrying a pink string bag for Loewe
Woman wearing a yellow jacket and holding a black handbag against a dusk skyline backdrop for a Loewe campaign
Woman wearing dark top and denim carrying a brown leather shoulder bag against a blurred residential building exterior
Giselle seated cross-legged on a dark teal leather armchair holding a dark brown Loewe Puzzle bag against a yellow wall.

Loewe Spring Summer 2026 Pre-Collection Campaign 2025

About

The Loewe Spring Summer 2026 Pre-collection campaign features entertainer Giselle Uchinaga in a series of editorial images captured by photographer Johnny Dufort. The project draws on clean, composed aesthetics, placing subjects against both saturated studio backdrops and urban landscapes. Fashion styling by Eliza Conlon defines the wardrobe, pairing structural leather accessories with varied textures like glossy teal leather and layered silhouettes. The visuals utilize natural light and warm tones, leaning into an editorial style that highlights the brand's latest accessories and apparel through deliberate, static posing and dynamic, movement-based compositions.

Brand

Loewe

Credits

Johnny Dufort
Photographer
Eliza Conlon
Fashion Editor/Stylist
Giselle Uchinaga
Entertainer

Industries

Luxury Fashion Houses

Styles

EditorialVerticalWarmClean

Techniques

Natural light
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