Loewe
Spring Summer 2026 Pre-Collection Campaign
Brand
Date
Nov 2025
Description
The Loewe Spring Summer 2026 Pre-Collection campaign is a series of editorial images featuring entertainer Giselle Uchinaga. Photographed by Johnny Dufort with fashion styling by Eliza Conlon, the visuals span both urban settings and staged environments to showcase the latest leather goods and apparel. The project channels a warm, clean aesthetic through natural light and a distinct vertical framing style. By mixing graphic architectural backdrops with deliberate set pieces, the campaign focuses on the textures of the collection, employing an editorial approach that highlights both the ready-to-wear items and the featured accessories.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Context
Advertising Campaign
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