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Loewe: Puzzle Bag 10 Year Anniversary Digital Experience

Brand
Date

Jun 2025

Description

To mark a decade of the Puzzle bag, Loewe presents a digital experience that deconstructs the iconic accessory through a series of animated and illustrated frames. The project moves through a dynamic grid, showcasing limited-edition leather iterations embellished with intricate embroidery and graphic motifs. Developed by Stink Studios and produced by Stink Films, the piece leverages motion graphics to explore the bag’s geometric construction. Post-production and sound design were completed by The Harbor Picture Company, Creative Outpost, and Ablite Media & Entertainment, framing the accessories against shifting, minimalist backgrounds.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Animation, Motion Graphics

Background

White Seamless

Context

Advertising Campaign

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