Loewe: Puzzle Bag 10 Year Anniversary

Jun 2025

Loewe marks the 10th anniversary of its iconic Puzzle bag with a campaign highlighting the intersection of craftsmanship and design. Produced by Stink Films, the project channels a cinematic aesthetic through a series of vignettes that celebrate the collection's tactile nature. The visuals focus on character-driven sequences featuring distinct uniforms, leather accessories, and fresh produce set against carefully considered interior environments. With agency input from Stink Studios, the campaign utilizes a clean, live-action technique and a warm, moody color palette to highlight the material quality of the goods. Post-production and VFX were managed by The Harbor Picture Company (UK) and Ablite Media & Entertainment, while Creative Outpost provided sound design.

Vertical, Cinematic, Warm, Clean

Advertising Campaign