Loewe presents the Prêt-à-porter SS25 collection through a series of studio-based editorial imagery. The campaign focuses on the structural silhouettes and textural contrasts of the garments, utilizing clean lighting to highlight tailoring details like asymmetric zippers, satin lapels, and leather accents.
Captured by photographer Lala Serrano with styling by Fátima Monjas, the editorial features model Laura Ponte. The visual execution relies on a minimalist aesthetic, pairing architectural tops and structured blazers with voluminous trousers against a consistent white seamless background. The campaign uses clean, centered compositions to showcase the collection's material range.
