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·2025
·Pre-Spring 2026 Accessories Ad Campaign

Brown leather handbag decorated with colourful animal patches, alongside a black wallet and fuzzy creature bag charm.

Loewe scented candle in a dark ribbed vessel with a leather strap handle against a solid olive green background

Glossy red slingback heel and white animal-pattern coin purse displayed against a dark background with colourful lit candles and Loewe text

Loewe red leather puzzle bag, dark sunglasses, and accessories on silver backdrop

Burgundy leather slide sandal suspended against a black background with floating colourful turned wooden spindle shapes.

Ceramic animal figurine with blue ears surrounded by six colourful lit taper candles against a solid black background for Loewe ad campaign

Black leather heeled boot stacked atop a matching black leather handbag against a blurred soft gradient green and cream background.

Tan leather Loewe handbag with knotted handles and decorative patches displayed on a curved gray textured surface.

Black leather Loewe handbag resting on crumpled translucent plastic against a shaded green gradient background.

Loewe dark blue leather handbag with colorful embroidered animal patches resting on a shiny silver sphere against a gradient background.

Loewe leather handbag featuring embroidered animal graphics resting on a glowing blue cylindrical pedestal against a gradient background.

Close-up of a burgundy patent leather heeled shoe with an open zipper collar against a gradient blue background

Close-up product shot of a burgundy leather boot with folded collar against a blue background.

Loewe black leather handbag resting on a string of glowing multi-colored fairy lights against a blue gradient backdrop.

Glossy red patent leather Mary Jane shoe with branded insole set against a reflective textured metallic background

Two stacked leather handbags with chain straps against a light grey studio background, featuring Loewe branding

Pink ceramic cat sculpture wearing oversized brown sunglasses against a green background for Loewe

Loewe leather cat shaped bag with orange and green accents against a sparkling dark textured round backdrop.

Pink glitter elephant ornament with a branded ribbon against a sparkly silver background for Loewe.

Loewe holiday ornament featuring a glittery panda face with branded ribbon against a silver background

Loewe Pre-Spring 2026 Accessories Ad Campaign 2025

About

The Loewe Pre-Spring 2026 accessories campaign serves as a masterclass in editorial minimalism and high-fashion product storytelling. Through the lens of photographer Carlijn Jacobs, the collection leans into a whimsical yet highly polished aesthetic, balancing the structural integrity of iconic silhouettes like the Puzzle bag with playful, illustrative character designs. The campaign execution channels a surreal, sculptural quality by placing premium leather goods—ranging from deep burgundy ankle boots to tan drawstring bags—atop unexpected objects such as oversized ceramic teacups and reflective metallic spheres. Under the creative direction of Jack McCollough and Lazaro Hernandez, the visuals achieve a sophisticated tension between the tactile richness of smooth, grained leather and the artificial sparkle of glittered, textured backdrops. The lighting, consistently utilizing studio strobe techniques, creates sharp, clean compositions where the vibrant, saturated hues of the accessories and abstract sculptures pop against stark black or gradient backgrounds. Set designer Polly Philp elevates the still-life arrangements, utilizing props like tapered candles and abstract figurines to ground the high-end pieces in a narrative that feels both festive and aspirational. This work defines the modern luxury accessory landscape by marrying fine craftsmanship with a bold, graphic sensibility, ensuring that every frame reads as a deliberate, expertly curated piece of art within a broader commercial narrative.