Loewe

Nov 2025

The Loewe Pre-Spring 2026 accessories campaign serves as a masterclass in editorial minimalism and high-fashion product storytelling. Through the lens of photographer Carlijn Jacobs, the collection leans into a whimsical yet highly polished aesthetic, balancing the structural integrity of iconic silhouettes like the Puzzle bag with playful, illustrative character designs. The campaign execution channels a surreal, sculptural quality by placing premium leather goods—ranging from deep burgundy ankle boots to tan drawstring bags—atop unexpected objects such as oversized ceramic teacups and reflective metallic spheres. Under the creative direction of Jack McCollough and Lazaro Hernandez, the visuals achieve a sophisticated tension between the tactile richness of smooth, grained leather and the artificial sparkle of glittered, textured backdrops. The lighting, consistently utilizing studio strobe techniques, creates sharp, clean compositions where the vibrant, saturated hues of the accessories and abstract sculptures pop against stark black or gradient backgrounds. Set designer Polly Philp elevates the still-life arrangements, utilizing props like tapered candles and abstract figurines to ground the high-end pieces in a narrative that feels both festive and aspirational. This work defines the modern luxury accessory landscape by marrying fine craftsmanship with a bold, graphic sensibility, ensuring that every frame reads as a deliberate, expertly curated piece of art within a broader commercial narrative.

Commercial, Commercial

Studio strobe, Studio strobe

Bags & Accessories, Fashion, Bags & Accessories, Fashion