Loewe presents its Pre FW24 collection through a series of editorial portraits and lookbook imagery. The project focuses on the seasonal transition, highlighting the tactile qualities of the garments against a stark, seamless white backdrop.
The collection features a range of textures, from heavy denim and leather to structured tailoring and fur. Photographer Lala Serrano captures the assembly with clean, crisp studio lighting that emphasizes the architectural silhouettes and accessory details of the house's latest designs.
Fashion editor and stylist Fátima Monjas defines the visual direction, maintaining a minimalist approach to focus the viewer's attention on garment construction and seasonal layering. The imagery utilizes a vertical format to showcase the full range of the collection's tailoring and accessories.
