Loewe
PRE FW24
Brand
ProjectPRE FW24
Date
Jun 2024
Description
Loewe presents the PRE FW24 collection through a series of editorial portraits. The campaign adopts a minimalist approach, utilizing a clean seamless white background to place focus on the tactile elements of the garments, ranging from structured tailoring and leather outerwear to denim ensembles. Photographer Lala Serrano and stylist Fátima Monjas coordinate the visuals, leaning into a sharp studio aesthetic defined by crisp lighting. The imagery maintains a consistent editorial tone, highlighting the silhouettes of the collection through vertical portraiture.
Style
Editorial, Vertical, Clean
Industries
Luxury Fashion Houses
Background
White Seamless
Context
Lookbook
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