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Loewe: Paula's Ibiza 2025

Brand
Loewe
Date

Mar 2025

Description

Loewe presents its Paula's Ibiza 2025 campaign, a series of fashion editorials captured by photographer Gray Sorrenti. Under the creative direction of Jonathan Anderson, the collection focuses on resort-ready textures and structured accessories, featuring models including Binta Diacko, Lilou Le Sergent, and Valentine Valero. Styled by Benjamin Bruno, the campaign employs a clean, minimalist studio aesthetic. The imagery utilizes natural light to emphasize intricate details, such as woven straw totes, crochet hats, and varied knitwear. These vertical compositions lean into editorial photography and analogue film techniques to highlight the collection's relaxed, seasonal silhouettes.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries
Luxury Fashion Houses
Background

White Seamless

Context

Advertising Campaign

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