Loewe

Mar 2025

Loewe’s Paula's Ibiza 2025 campaign leans into a minimalist editorial aesthetic, grounding the seasonal collection against clean, high-key studio backdrops. The imagery emphasizes the interplay of textures—from intricate lace and crochet to woven straw accessories—captured with soft natural light to highlight the construction of the garments. Photographer Gray Sorrenti employs a candid, portrait-focused approach across the series, working alongside designer Jonathan Anderson to present a relaxed, resort-oriented visual identity. The production features styling by Benjamin Bruno, who coordinates layered textiles and structured accessories to define the collection's seasonal silhouette.

Editorial, Vertical, Clean

Natural light

Luxury Fashion Houses

White Seamless

Advertising Campaign