Loewe: Paula's Ibiza
Brand
Date
May 2025
Description
Loewe presents its seasonal campaign for the Paula's Ibiza collection, a cinematic exploration of summer aesthetics. The project features a diverse cast captured across intimate indoor and outdoor settings, highlighting the brand’s focus on artisanal textures like crochet and vibrant swimwear. The film utilizes an analogue 16mm film aesthetic and warm color grading to evoke a nostalgic, holiday-inspired mood. With a focus on natural lighting and live-action storytelling, the production leans into a golden hour atmosphere to frame the collection’s retro-inspired accessories and silhouettes.
Style
Horizontal, Cinematic, 1980s, Golden Hour
Techniques
Analogue / film, Super 8 / 16mm
Industries
Color
Pure White
Navy
Amber
Background
Hotel Room
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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