Loewe: Loewe SS25 MW Still Life
Brand
Date
Jun 2024
Description
Loewe’s SS25 menswear collection is showcased through a series of still life product photographs. Creative direction by Jonathan Anderson translates the collection’s focus on form and material through a commercial lens. Photographer George Eyres captures the accessories and footwear against clean, minimalist backgrounds. The series utilizes vertical framing and polished lighting to accentuate the texture of leather shoulder bags and the sculptural profiles of footwear, including metallic finished loafers. The aesthetic across the campaign remains consistent, relying on a reflective, neutral backdrop to bring focus to product details and composition.
Style
Vertical, Commercial, Clean
Industries
Background
Grey Seamless
Context
E-commerce / Product
Associated creatives
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