Loewe

Feb 2025

The Loewe S/S 25 Ballet Runner campaign highlights the latest collection through a series of editorial portraits. Photographed by Sam Khoury, the imagery focuses on the juxtaposition of structured tailoring and casual, contemporary footwear. The project employs a clean aesthetic, utilizing soft natural light and minimalist settings to emphasize garment textures and accessory details. The campaign features fashion editing and styling by Bianca Raggi, who anchors the collection with a mix of leather jackets, voluminous trousers, and knitwear. Set design by Maria Ona provides a neutral backdrop that allows the apparel to remain the focal point, while hair styling by Cecilie Hildebrandt and makeup by Jose Carlos Gonzalez support the clean visual direction. The project includes appearances by models He Jing and Yonas Fernandez Gamio.

Editorial, Vertical, Clean

Natural light

Luxury Fashion Houses

Advertising Campaign