Loewe: LOEWE S/S 25 BALLET RUNNER

Feb 2025

Loewe presents the S/S 25 Ballet Runner campaign, a series of editorial portraits showcasing the latest collection. Photographer Sam Khoury captures models He Jing and Yonas Fernandez Gamio within a minimalist studio environment, utilizing clean, natural light to emphasize the textures of the apparel and the silhouette of the featured footwear. Creative direction for the collection is led by designer Jonathan Anderson. The imagery leans into a clean, editorial aesthetic, with fashion styling by Bianca Raggi. The production is supported by hair styling from Cecilie Hildebrandt, makeup artistry by Jose Carlos Gonzalez, and set design by Maria Ona, collectively highlighting the interplay between sharp tailoring and relaxed, contemporary styling.

Editorial, Vertical, Clean

Natural light

Advertising Campaign