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Model wearing a black zip vest over grey knit sleeves and olive trousers against a white backdrop with Loewe branding above
Model in black shearling long coat holding a burgundy tote bag against a plain white background for Loewe.
Model wearing a black leather jacket with a shearling collar over a grey hoodie against a white background
Model standing against a white backdrop wearing a blue striped sweater, brown trousers, and holding a black leather handbag.
Model wearing a colourful argyle turtleneck sweater and dark denim trousers against a solid white background
Model wearing a black zip vest over grey knit sleeves and olive trousers against a white backdrop with Loewe branding above
Model in black shearling long coat holding a burgundy tote bag against a plain white background for Loewe.
Model wearing a black leather jacket with a shearling collar over a grey hoodie against a white background

Loewe Loewe Prêt-à-porter 2024

About

Loewe presents its latest Prêt-à-porter collection through a series of studio-based portraits and lookbook imagery. The campaign highlights a focus on tactile materiality, showcasing a diverse range of layered textures including shearling, heavy-gauge knits, and premium leather accessories against a minimal backdrop. Photographed by Lala Serrano, the work features models Daniel Legzdiņš and Feranmi Ajetomobi. The project leans into a clean, editorial aesthetic, utilizing uniform lighting to emphasize the construction and colour palette of the luxury fashion pieces.

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