Loewe

Feb 2024

Loewe presents the Pre-Fall 2024 collection, a series of editorial portraits and still lifes that emphasize textile composition and luxury design. Conceived by creative director Jonathan Anderson, the project explores the interplay between relaxed tailoring and structured, tactile accessories. Photographed by Sarah Blais, the imagery utilizes clean, soft light to highlight the intricate details of crystal-studded footwear, leather outerwear, and bold knitwear motifs. Fashion editor and stylist Bianca Raggi curates the collection’s aesthetic, pairing oversized silhouettes with minimalist architectural settings. The series features model Nonso Ojukwu in a variety of environments, ranging from neutral studio backdrops to light-filled, modernist interiors. Technical finishing is provided by hair stylist Karim Belghiran and makeup artist Erin Green, while set designer Maria Ona contributes to the clean, minimalist visual language of the campaign.

Editorial, Clean, Vertical

Soft Light

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