The Loewe Pre-Fall 2024 collection, designed by Jonathan Anderson, presents a curated series of editorial imagery that foregrounds material tactile quality and relaxed tailoring. Captured by photographer Sarah Blais, the campaign moves between minimal studio environments and serene architectural spaces to highlight the season's focus on knitwear, structured leather, and denim.
Styling by Bianca Raggi emphasizes a balance of textures, pairing ornate details like crystal-studded footwear and argyle patterns with clean, everyday staples. The production incorporates professional hair styling by Karim Belghiran and makeup by Erin Green, with spatial environments curated by set designer Maria Ona. The visuals lean into minimalist and clean aesthetic codes, utilising soft light to draw attention to the collection's diverse textile compositions.
