Loewe: Loewe perfumes AW'23

Dec 2023

The Loewe perfumes AW'23 campaign presents a refined study of form and texture within the fragrance and beauty sector. Captured by photographer Eduard Sanchez Ribot, the collection of still life imagery leans into a minimalist aesthetic, pairing the brand's home fragrance vessels and bottled scents with organic elements such as heirloom tomatoes, cantaloupes, and hand-carved wooden objects. Executing a clean, high-key visual approach, the campaign utilizes soft, diffused lighting to accentuate the tactile qualities of ribbed ceramics, matte wax, and translucent glass. The compositions prioritize botanical geometry and earthen textures, maintaining a consistent focus on the tactile craftsmanship inherent to the product line.

Vertical, Commercial, Clean, Minimalist

Soft Light

White Seamless

Advertising Campaign