Loewe

Dec 2023

The Loewe perfumes AW'23 campaign highlights the brand's home fragrance and fragrance collections through a series of refined still life studies. Photographed by Eduard Sanchez Ribot, the imagery utilizes a minimalist visual language to emphasize the tactile, earthen qualities of the products. Moving between botanical references and sculptural product design, the series features ribbed ceramic vessels, terracotta elements, and fragrance bottles alongside organic ingredients like heirloom tomatoes and cantaloupe. The project employs soft, diffused studio lighting and clean, high-key compositions to define the textures and geometric silhouettes of the objects.

Vertical, Commercial, Clean, Minimalist

Soft Light

Fragrance

White Seamless

Advertising Campaign