Loewe: Loewe Perfumes 2025 Still Life Campaign

Oct 2025

Loewe presents a series of still life compositions for their 2025 Perfume campaign, capturing the Crafted Collection through a lens of precise, minimalist arrangement. Photographer Tim El Kaïm explores the intersection of organic form and industrial design, pairing the brand’s signature glass flacons with raw botanical elements and varied textures. The imagery utilizes a consistent graphic language, anchoring the fragrance bottles against deep, saturated backgrounds and wood-grain surfaces. Through the use of clean lighting and polished compositions, the series emphasizes the tactile details of the collection, from the speckled, stone-textured caps to the clarity of the glass. The campaign is executed with a focus on high-contrast vertical framing and bold typography.

Vertical, Commercial

Soft Light

Advertising Campaign