Loewe
Loewe Perfumes 2025 Campaign
Brand
ProjectLoewe Perfumes 2025 Campaign
Date
Oct 2025
Description
Loewe presents its 2025 fragrance campaign, a series of editorial portraits featuring actor Eva Victor. Photographed by Tim El Kaïm, the work prioritizes minimalist beauty and refined studio direction to ground the fragrance collection in a clean, high-fashion context. The project incorporates structured set design by Jabez Bartlett and fashion styling by Jodie Barnes. The visuals lean into a clean aesthetic, utilizing natural and soft light to capture textured details, from botanical elements to reflective surfaces. The production involved hair styling by Ramona Eschbach, makeup artistry by Diane Kendal, and manicures by Lucero Hurtado, with executive production by Gemma Soriano.
Style
Vertical, Clean
Industries
Fragrance
Context
Advertising Campaign
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