The 2025 campaign for Loewe Perfumes features actor Eva Victor in a series of studio portraits that lean into minimalist elegance. Photographed by Tim El Kaïm, the visuals employ clean lighting and intentional staging to create a refined aesthetic, utilizing props such as white orchids and citrus to anchor the compositions. Fashion editor and stylist Jodie Barnes works with hair by Ramona Eschbach and makeup by Diane Kendal to develop the subjects look, while set designer Jabez Bartlett provides a backdrop of soft-toned, reflective surfaces. These editorial images capture a clear, commercial focus, balancing structural studio direction with organic elements.
