The Loewe Paula's Ibiza 2025 campaign, directed by Gray Sorrenti, presents a sun-drenched coastal narrative that explores the intersection of luxury fashion and escapism. The film follows a diverse cast, including actors Enzo Vogrincic, Jamie Dornan, Sophie Wilde, and entertainer Giselle Uchinaga, as they inhabit rugged beachside settings.
The project leans into a documentary-style aesthetic, utilizing natural light and warm color grading to emphasize the seasonal collection. Creative direction under Jonathan Anderson frames the summer attire and leather accessories against open skies and shoreline vistas, supported by fashion styling from Benjamin Bruno, hair by Karim Belghiran, makeup by Ana Takahashi, and set design by Vincent Olivieri.
