Loewe

May 2024

The LOEWE Paula’s Ibiza 2024 campaign, captured by photographer Esther Theaker, highlights the seasonal collection through a series of bright, studio-led visuals. The imagery places a sharp focus on the tactile elements of the accessories, utilizing a neutral, clean white backdrop to foreground the vibrant color palette and distinct material textures of the collection. Set designer Maria Ona supports the editorial aesthetic, incorporating natural elements like straw weaves alongside soft textile backgrounds to frame the featured knitwear and leather goods. Model Elip appears throughout the series, which leans into a natural light aesthetic to emphasize the precise details of the eyewear and handbags.

Vertical, Clean, Editorial

Natural light

Luxury Fashion Houses

White Seamless

Advertising Campaign