Loewe
LOEWE Paula’s Ibiza 2024 by Esther Theaker
Brand
Date
May 2024
Description
Loewe presents the Paula’s Ibiza 2024 campaign, a series of editorial images captured by photographer Esther Theaker. The visuals lean into a bright, clean aesthetic, utilizing consistent studio lighting to emphasize the collection's textures and intricate garment details. Set design by Maria Ona frames model Elip against neutral, seamless backgrounds to place the focus on the seasonal apparel and structured accessories. The campaign highlights key items including woven straw tote bags, leather bucket bags, and signature eyewear, utilizing natural light to maintain a sharp, composed look across the series.
Style
Vertical, Clean, Editorial
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Camel
Sky Blue
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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