Loewe: LOEWE Paula’s Ibiza 2024 by Esther Theaker
Brand
Date
May 2024
Description
Loewe presents the Paula’s Ibiza 2024 campaign, captured by photographer Esther Theaker. The visual series highlights the collection through a clean studio lens, placing focus on vibrant knitwear, patterned apparel, and accessory pieces including structured straw totes and leather bucket bags. The campaign features model Elip, with set design by Maria Ona. The imagery utilizes natural light and a minimalist studio backdrop to emphasize the textures of the knit fabrics and natural straw materials. The project channels an editorial aesthetic, blending seasonal fashion photography with a focus on product detail.
Style
Vertical, Clean, Editorial
Techniques
Natural light
Industries
Color
Camel
Sky Blue
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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