Loewe

Jun 2025

Loewe presents its FW25 Precollection through a series of commercial product images and fashion studies. The imagery emphasizes the house's focus on material construction, highlighting leather accessories and footwear through a minimalist lens. Photographer Iñigo Awewave captures the collection using soft, diffused lighting to accentuate textures ranging from smooth leather to plush suede. The project features a mix of macro product shots and styled portraiture. Technical details like geometric stitching, whipstitch embroidery, and metallic hardware are presented against tactile backgrounds, including dark wood and draped leather, maintaining a clean and polished aesthetic throughout.

Commercial, Clean, Horizontal

Soft Light

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