Loewe: Loewe FW25 Precollection products
Brand
Date
Jun 2025
Description
The Loewe FW25 Precollection campaign explores the intersection of artisanal craft and modern accessories through a series of refined product studies. Featuring a selection of structured leather handbags and suede footwear, the visuals lean into a minimalist aesthetic defined by clean, commercial compositions. Photographer Iñigo Awewave utilizes soft light and macro techniques to emphasize the tactile qualities of the collection. The imagery captures the nuance of material transitions, from geometric stitching and whipstitch embroidery to the interplay of smooth leather, suede, and matte metal hardware against neutral, tactile studio backgrounds.
Style
Commercial, Clean, Horizontal
Techniques
Soft Light
Industries
Context
Lookbook
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