Loewe: LOEWE FW24

Aug 2024

The Loewe FW24 campaign presents a minimalist study in contemporary luxury fashion. Captured against a clean white seamless background, the collection focuses on structured silhouettes and tactile materials, moving between heavy, textured outerwear and refined tailoring. Photographer Lala Serrano employs bright, even lighting to emphasize the intricate details of the collection, from vibrant floral patterns to structured leather accessories. The editorial aesthetic is anchored by art direction from Fátima Monjas and fashion styling by Beatriz Machado, who curates a series of sharp, deliberate looks featuring sharp suiting and oversized knitwear. Cast by Shelley Durkan and featuring model Paulina Liskova, the campaign uses a clean studio setup to highlight the craftsmanship of the garments. The imagery relies on a restrained composition that prioritizes the interplay between form, volume, and material texture.

Editorial, Vertical, Clean

Natural light

White Seamless

Advertising Campaign