Loewe
LOEWE FW24
Brand
ProjectLOEWE FW24
Date
Aug 2024
Description
The Loewe FW24 campaign presents a minimalist study of silhouette and texture, captured against a clean white seamless studio background. Utilizing bright, even natural light, the imagery highlights the intricate craftsmanship of the collection’s outerwear and accessories. Photographer Lala Serrano collaborates with art director Fátima Monjas and fashion stylist Beatriz Machado to frame the series. The campaign features model Paulina Liskova, with casting directed by Shelley Durkan. The editorial series leans into a structured aesthetic, focusing on tactile knitwear, tailored trousers, and the brand’s latest leather goods.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
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