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Loewe: Loewe FW2024

Brand
Date

Oct 2024

Description

Loewe’s FW2024 editorial campaign focuses on relaxed tailoring and contemporary textures, set against both residential and expansive outdoor landscapes. Photographed by Valentin B. Giacobetti, the series features model Daniel Legzdiņš in a collection that balances structured silhouettes with casual, everyday garments. The project leans into an earthy, desaturated aesthetic that prioritizes soft natural light to highlight the intricate details of the seasonal apparel. With a visual approach that incorporates analogue film techniques, the editorial captures a candid and grounded perspective on the season’s collection.

Style

Editorial, Vertical, Desaturated, Earthy

Techniques

Natural light

Color
Pure White
Context

Advertising Campaign

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