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Loewe: LOEWE FW 2025 PRECOLLECTION EXTRA PRODUCTS SHOOT

Brand
Loewe
Date

Jun 2025

Description

Loewe presents the FW 2025 Precollection extra products, focusing on the brand’s hallmark leathercraft through a series of commercial and editorial stills. The collection highlights structured handbags and footwear, emphasizing material contrast and precise construction techniques. Photographed by Iñigo Awewave, the project leans into a minimalist aesthetic, utilizing soft, diffused studio lighting to accentuate tactile surfaces. The imagery transitions between clean, polished product shots and abstract macro views, juxtaposing smooth grains against plush suede textures. Architectural elements and muted, earthy backdrops provide a graphic, clean frame for the hardware-heavy accessories.

Style

Commercial, Tactile, Horizontal, Clean

Techniques

Soft Light

Industries
Bags & Accessories
Context

Lookbook

Associated creatives

Iñigo Awewave
Iñigo AwewavePhotographer
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