Loewe
LOEWE FW 2025 PRECOLLECTION EXTRA PRODUCTS SHOOT
Brand
Date
Jun 2025
Description
Loewe presents the FW 2025 Precollection through a series of editorial and commercial imagery focused on material composition and craftsmanship. Photographer Iñigo Awewave captures the seasonal accessories, emphasizing the interplay between smooth leather grains and plush suede textures. The project utilizes a minimalist approach, employing soft light to define the geometric paneling and hardware details of the collection. The imagery highlights the tactile quality of the handbags and footwear, incorporating macro photography to showcase intricate whipstitching, debossed branding, and layered leather segments.
Style
Commercial, Tactile, Horizontal, Clean
Techniques
Soft Light
Industries
Bags & Accessories
Context
Lookbook
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